The Marketing Environment

The Chicago Bulls, and the 29 other NBA teams, target the community in which they play. The Bulls market around the people that live in Chicago from all races and ages. The teams respective stadiums ( The United Center for the Bulls) are filled with all types of fans. Men and women of all ages can be seen around the stadium. But sometimes, like what happened in game four of the playoffs versus the Pacers at Indiana. The popularity of one team can be overwhelming.
As you can see, the majority of the fans have a red jersey (Bulls road jersey colorway) as opposed to Pacers jersey which is mainly yellow and white.

The Chicago Bulls, in association with the NBA, have campaigned to draw fans in of hispanic ethnicity. Every year they host Noche Latino or Latin Nights if you will. This program celebrates the NBA's unique and dynamic group of fan base. On this night the Chicago Bulls wear special jerseys for latin night as well as festivities inside of the stadium.



Athough, they mostly advertise for their male counterparts, 40% of the people viewing the NBA are females. Albeit, sports is considered an entertainment for men and going to a sports stadium or sports bar is considered what men do. Here is an article about female fans in the NBA.

All in all the Chicago Bulls target market is anyone and everyone. People from any type of background or heritage can sit down next to each other and watch a Bulls game while wearing their favorite Bulls jersey.