Wednesday, October 12, 2011

Retailing Bulls

The Chicago Bulls have their own shopping website where you can shop anything related to the team. As an online retailer (Electronic Retailing) one can shop from items like basketballs to jerseys to fatheads etc. The site offers same day shipping from their "Chicagoland Warehouse". If your an avid Derrick Rose fan like i am then you too can appreciate all the items you can order by the click of a button. And if your not , well you can go to your team store. Moreover, if you don't have a favorite team then the NBA store is right for you. You can shop for anything basketball related at the NBA Store website. I recently bought a shooting sleeve online and got 15% off just for signing up. Granted it was only 3 dollars off but those 3 dollars made for a good deli sandwich.

There are three NBA stores opened worldwide, two in China and one in New York City. The first NBA store opened in 1998 on 5th avenue and 52nd street.The NBA store is considered a Specialty Store. The store has all of the products that are available online and many more. The store is considered a tourist spot with many people going through its doors to experience the basketball phenomenon. Celebrities and important guests have made many appearances. Among them, former president Bill Clinton, the Mayor of London Ken Livingstone, Destinys Child, and Run DMC. The latter two having performed at the store. The store allowed customers to book parties and other celebrations while also allowing charities to host many charities events. Many NBA players have visited the NBA store on their way to face the Knicks or Nets and many greats and current players visit and provide autographs. The NBA store is now closed due to high rent. It will operate temporarily in the fall at 590 Fifth Avenue but is searching for a new home where more memories can be made.

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Being from New York and loving the game of basketball i have always enjoyed going into the NBA Store on Fifth Avenue. With its illustrious revolving doors and basketball inspired designs it was always an exciting feeling going inside.  It also didn't hurt my cause knowing that many NBA players walked through these same doors.My favorite aspect of the store is all the memorabilia. When you walk in your not looking for just a shopping experience but an overall life experience like when you visit the Empire State Building or the Statue of Liberty. The retail workers are also very knowledgeable and i always try to give them my 2 cents on whats going on around the league. It is unfair to the them trying to debate with me because when your in retail the customer is always right.


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