Intergrated Marketing Communications

In order to build up hype for the next season the Chicago Bulls go through many events which in turn will create a fresh start and have leave fans with championship aspirations. AIDA can be intergrated in this process.

A=Attention

The Chicago Bulls grab the fans attention for the upcoming season during the NBA draft and free agency periods. This is when new players join the team and veterans leave. The Bulls draft for success and go into free agency with the hopes of landing someone who can help them in their road to glory. Last year the bulls traded away the draft pick but they made a lot of noise in free agency. Deals with former All-Star Carlos Boozer and the signings of defensive minded coach Tom Thibodeau grabbed the fans attention.



I=Interest

After the Bulls sign their draft picks and free agents they start training camp. This is when fans get their first peek as to how their team will play.  It is usually televised and can be seen on NBA T.V. during the summer. Many pplayers who are not signed on to the team get invited and management makes a decision to sign them if the player gels with the team.



D=Desire

After training camp ends the Bulls start to play their pre-season games which are exhibition games versus other NBA teams.  These games are televised and fans can buy tickets and see these games and enjoy basketball atmosphere in October. The Bulls also partake in Media day where they have photoshoots, take interviews and talk about their team and their goals for the upcoming season.



A=Action

The Bulls finished the season with the best record in the NBA and only 3 wins away from reaching the NBA Finals. There were numerous amounts of Bulls games which were sold out and they had one of the best T.V. ratings in the league.  Derrick Rose won the M.V.P. award and Tom Thibodeau won coach of the year.  It was a succesful season that ended in heartbreak but it lit a fire on this team to do better this season. If this season ever starts..........