Consumer Decision Making

Choosing a favorite team is usually based on a where a person grew up. For example, if you were born in Los Angeles you would most likely root for the Lakers because of their championship success and overall pedigree. Moreover, a viewer might also choose their team based on their favorite player eventhough one does not live in the same city like a New Yorker rooting for the Miami Heat because Lebron James is wearing their jersey.

 When a person chooses a favorite team they usually start watching them on television whenever they can and this act starts a relationship with the viewer and the organization. Then the consumer tries to buy a jersey, say a Derrick Rose jersey if you root for the Bulls, to show his team pride to friends and family. As the popularity of Derrick Rose rises and the Chicago Bulls keep winning they start getting new viewers across the country which pushes their local and national T.V. view count. The Chicago Bulls were 8th in the NBA in national televison ratings rank. This envokes polpularity around the whole organization and you see it through sell out crowds and millions of viewers watching. Derrick Rose's jersey was number 5 in sales only behind greats likes Lebron and Kobe, not bad for a 22 year old.

After a person chooses a favorite team and watches them play thoughout the year they are going to want to experience the whole fiasco live which then boost the organizations ticket sales. Last season the Bulls pulled in 20,725 fans at the United Center, the most in the NBA.

Finally, when being a long time fan of a team and following them throughout your life you start buying season tickets. The no better experince then being with your beloved team at every home game. The Chicago Bulls had 2,500 season ticket holder when last recorded. Now thats what i call commitment on the consumers decision making behalf.