For my marketing class this semester i have chosen to make the Chicago Bulls organization the basis of my blog. This blog will go beyond the team you see on the court and beyond the sidelines. It will take you to the business side of the organization. Thanks for reading.
Monday, September 5, 2011
Strategic Planning
Gar Forman's (the Chicago Bulls current general manager) plan is to put out the best team that will make them contend for a championship every year. He has to talk every offseason with free agents and explain to them why the Bulls are the best team for him and not any other of the 29 teams. He also has to deal with resigning players that are important to the franchise. Right now the Bulls have a great team and it has made them relevant again as their stadium gets sold out on a nightly basis. Merchandise has also sky rocketed with Derrick Rose Jersey being the number 1 jersey sold in the NBA.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment