Monday, October 17, 2011

Advertising and Public Relations

Every season, the NBA uses a slew of commercials to let casual fans know that the start of your favorite teams campaign is about to begin. There is usually a commercial that touts many NBA stars in a highlight reel commercial that makes fans excited for the season which usually runs on ESPN, TNT, and ABC. But, for every team that has their own channel that broadcast their games there is a team commercial to make the locals ecstatic. The Chicago Bulls have their locally televised games split between Comcast SportsNet Chicago and WGN-TV. Television is not the only way you can get your dose of the Bulls. They also have a radio station where they broadcast live play by play of the game so if your stuck in traffic or if you have no more gas at least you have your basketball.

The Bulls commercial don't just serve as a reminder to watch the game but to experience the game live. After the commercials you can see many teams try to entice fans to buy tickets. These tickets usually come in packs like family packages. When the games is being played the announcers usually cut off to the teams schedule and highlight key match-ups which also serves as advertising.Games are not the only product the Bulls are advertising though, they also have commercials where they want you to shop online so one can buy Chicago Bulls Jerseys and other memorabilia.

Players also serve as a huge advertisers. Many players have participated in commercials, from funny little skits to breast cancer awareness. When a superstar catches the eyes of national television they get propelled to rock star like status and help their teams popularity as well. There is no denying the marketing power superstars have throughout the community. I just wish they can make sign a new CBA deal so that i can be inspired by one of those fun and pleasure advertising commercials mixed with some mood and musical executional styles.




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