Developing and Managing Products

New ideas are the cornerstone of any business. Without personnel to brainstorm about new product ideas or new ways to enhance old ones there wouldn't be much life in marketing or their product counterparts. Innovations sells and usually this is what marketers are aiming for when thinking of new products.


In March the Chicago Bulls and Vibes Media, a leading mobile marketing company, developed a way so that fans can receive updates via text on live games depending on what they type. If one text score to BULLS you can get the live score of  current game they are playing. You can also see how your favorite player is doing by texting their last name to BULLS to receive a live stat update. The Bulls are the first team to introduce this type of ability to receive self-driven live game scores.

"SMS has been a key component of our digital marketing platform for three years," said Jeremy Thum, director of interactive marketing for the Chicago Bulls. "Introducing this groundbreaking functionality, however, moves us closer to our goal of expanding mobile capabilities while allowing our fans control over content they receive. In just a short time, the campaign has already attracted more than 4,000 unique users and continues to grow with each game."

"We've recently seen an explosion in SMS text messaging, as industry experts predict that over 2 trillion messages will be sent in the US in 2011," said Jack Philbin, Vibes co-founder and president. "As a result, more brands are taking advantage of mobile to connect with consumers because your mobile phone is your most personal device, and it gives users information immediately. The Bulls have created a great program that lets their fans always stay connected to the team – an example of a storybook franchise that has expanded its excellence into an innovative mobile initiative."

These two quotes shows how innovation is key to a great business and how the Chicago Bulls thrive to be the front-runners not just on the court but off it as well.