Sales Promotion and Personal Selling

The Chicago Bulls have games in which there are free promotional giveaways. This lures in fans to want to buy tickets and attend the game that day. Giveaways usually include bobble-heads, posters, hats etc. This year the Bulls will be giving away a Scottie Pippen bobble-head, a Luvabulls poster( Bulls Cheerleaders), a Nerf basketball hoop and many more. Here is the link to all the promotional games . These items usually have a target market. For instance, some items include 6 pack coolers and Cheerleader posters while others include youth jersey t-shirts. Moreover, the Chicago Bulls also hold sweepstakes in which you can have a chance to meet, greet and play with players.




















 The Chicago Bulls store has same a promo called same day shipping so the fans can buy their item online and receive it the same day. It is very convenient for fans that really need that jersey just in time for the game. Also, if a customer signs up  they can get exclusive coupons to the store via email and new product updates. The coupons consist of save 10% your next Bulls purchase and many more.

 There was this one promotional night that i remember. It was 2 years ago and i was watching the bulls game on t.v.  the score was 98 to 90 and Kirk Hinrich was on the line. There was 20 seconds left and the Bulls had already sealed the win but when Hinrich missed the free throw the whole entire arena started booing him. i did not understand as to why until the announcer stated that if the Hinrich would have made that free throw every ticket holder would have won a free Big Mac from McDonalds. Talk about pressure, I wonder if he missed it on purpose because he is a Burger King guy .